Search Engine Optimisation is a vital part of web development that is often overlooked. It is a separate discipline in itself that takes time and money to get right.
It is hugely important to design and develop with an awareness of how search engines index and rank sites however as the original design and development is the foundation on which any SEO campaign is built.
Being the newbie of the company I was nominated to attend a 1 day SEO training course so I could increase my knowledge of SEO and catch up on the others.
I turned up at Bewley’s in Ballsbridge with great expectations and I wasn’t disappointed. The class was small and intimate with a mixed background including web developers, accountants and a carpenter.
The course covered all the main areas of SEO including keyword research, on-page optimisation, site architecture, page titles and meta descriptions, content and link building.
Each area was covered in detail and we were shown the correct way to plan and implement strategies. This practical knowledge with real life examples is invaluable as some of the concepts can be confusing for beginners and there are many conflicting views on the web.
All the basics were covered in detail but in addition to this we learned about more advanced topics like localised search, personalised search, robots.txt and .htaccess.
In addition to this the trainer discussed each one of the trainees websites with a list of changes to make and the benefits that they would receive from making them.
Although I knew a fair bit to begin with I still found the training very beneficial and it certainly helped to clarify a few points and answer a few questions.
Our partner company Predict Insight (although they do not do training) are offering SEO services including audits, link building and SEO copywriting, so if this is something you’re interested in please take a look at their site.